Author Extensive Marketing Campaign
Nowadays in the literary industry it’s not enough just to publish a book for an author to achieve success. Success may come in different ways but for an author it is essential to create a buzz so that the people would know that you have a book that’s out in the market. Publicity has become the most crucial factor in their success. With thousands of books being published each month, you need a publicist to make your book stand out from the rest.
At Clever Publication we provide a personal approach that you can’t find anywhere else. We understand that each author and book is unique, which is why we create customized personal PR campaigns to cater to your needs and reach your personal target audience. We know what we are doing and we know what it takes to make your book stand out from the rest.
We provide you the right platform needed to get the word out about your book and build credibility as an author. We specialize in generating book reviews, media exposure, and social media buzz to create awareness and build credibility for your book. We have successfully promoted a wide variety of genres, both fiction and nonfiction, traditionally and self-published.
Our services are affordable and effective. We have the contacts, relationships, and proven successful track record. We are passionate about books and we know what it takes to make your book stand out. What more could you possibly want? Get your PR campaign started today!
Book Reviews
Our goal is to get as many reviews as possible for your book. Over the years, we have compiled an extensive database of book reviewers worldwide. We will pitch your book to the reviewers that would be the best fit to read your book. Book reviews are published online, social media, in print, on Amazon, Goodreads, etc.
Professional Book Reviews
In other words, the presence of book reviews can help validate the worthiness of a book and establish who the book’s audience is. Then once validated, other similar people are much more likely to want to join their peers and buy that same book.
Author Interviews
We will maximize your publicity by coordinate interviews for you through reputable TV networks and Radio Stations. Based on statistics Publicity through TV and Radio is still the best in reaching out to the audience. This will help build the author platform which is vital for the success of the book. We will make sure that we can reach the targeted audience and niche market. One thing that is very important that this is an eternal investment because the recorded TV and Radio Interview will come in handy every time you promote your book.
Media Outreach
We will pitch you to media outlets nationwide for coverage. From writers and reporters at your local newspapers and TV stations – to radio shows, news sites, magazines, and daily newspapers nationwide. We will secure as much media attention as possible to create awareness of your book. We will pitch you to the media contacts that would be the best fit for your book. We can coordinate feature articles, interviews, and book reviews.
Social Media Exposure
PR has changed drastically over the years. It’s all about social media now and the world of social media influencers is HUGE. We can place your book directly in the hands of influencers to reach your target audience. There’s an endless world of bloggers and social media influencers that we can collaborate with to promote your book. We will research and pitch you to the influencers that would be the best fit to reach your target audience. We will offer to send them a complimentary copy of your book to read and share with their followers. There are lots of different options for collaborating with influencers that can have a major impact on your book and sales. We can coordinate giveaways, book reviews, Instagram features, and more. The Instagram Influencers we work with have thousands of followers. Having an Instagram Influencer post about your book is a great way to get the word out about it and increase sales. Having several influencers post about your book all at once can provide instant credibility (and sales). Keep in mind that bigger Instagram Influencers may charge a fee (anywhere from a few hundred to a few thousand $), rightfully so, it takes time to review your book and take the right photos. But each post, no matter how big or small the influencer is, is an opportunity to reach new followers, build your fan base, and increase sales and niche market
Email Campaign
Commonly we have an 88-95% delivery rate, with about 88-90% for films, 94-96% for books. The open rate is about 75% for books; about 70% for scripts and films, which is affected by the appeal of your project. We currently have a 99% reputation rating with the main service we use for sending out queries, which is based on the percentage of deliveries and the very low number of unsubscribes, bounces, and spam reports, which is under 1%, since we regularly update our databases through our own test mailings, about every 4 to 6 weeks. You get a report with the names of all the editors, agents, and producers who receive your email. We can also tell by our SMTP mailing service how many queries have gone out (100%) and how many have been delivered and opened. While we send your query to multiple contacts, it is not a scattershot approach, since we have categorized editors, agents, producers, and media contacts by their major areas of interest. So, we target those that match your type of project when we send out our emails. That’s why we use keywords to indicate what type of material a contact is looking for, and we regularly track the deals and listings in industry publications about industry contacts to find and update these keywords.